iBeacon Technology in Museums
Bringing content into the here-and-now is an ideal place for iBeacon technology, especially where that content is of high quality and immediate relevance. When you have an abundance of curated information, such as in museums, we believe this opens up a great deal of potential.
But that potential comes with a set of intriguing questions, however:
- Where are the best locations to place iBeacon devices? How do different room layouts impact Bluetooth signals? How granular should iBeacon coverage be?
- How much information do you try and show on a mobile screen? How much should be text, how much audio, video or interactive widgets?
- Do you layer the information? For example, having a summary account of an exhibit when a visitor is just ambling by, and automatically presenting a more in-depth article if they’ve dwelled in front of a specific item for a while?
- How much do you customise the content for the museum visitor? Presenting in the visitor’s language is a natural choice, but how best do you give new information to a previous visitor on their return?
- How do you blend the educational content for different visitors? Is it general interest, a keen amateur seeking more knowledge, an expert in their field, or a teacher with a group of students?
These questions, and more, are being explored by one of the museums at the forefront of deploying iBeacon technology. The National Museum of Wales together with People’s Collection Wales have a 25-beacon installation in Llanberis, Wales, where they are piloting the real-world potential of iBeacon technology. We’re delighted that they’re doing this with the Locly platform – you can read more about the programme on their site.