Turn your Phone into a Dragon Detector!
Following on from the recent launch of the iBeacon Fairy Trail, Cadw has added another great proximity Augmented Reality (AR) experience to their existing Locly Native mobile app called ‘Little Dragons’.
We’ve been working with Cardiff-based agency Equinox to create the new dragon-themed iBeacon proximity game for visitors to enjoy at 7 castle sites across Wales. The game is slightly different to the Fairy Trail (as described in this blog) as the standard Discovery Grid layout has been replaced with an awesome Dragon Detector (custom HTML 5 card), complete with spinning arrow!
After downloading the Cadw app and tapping on the ‘Little Dragons’ link, castle visitors can set out on their quest to find and photograph 10 baby dragons that have been let loose in each castle. Watch in amazement as the Dragon Detector spins around searching for a nearby dragon (beacon), and see it stop and flash when one is found (when nearby the beacon)!
The aim of the game is to find and ‘snap’ (photograph) all the baby dragons and complete the Dragon Meter. Winners are rewarded with an exclusive dragon Selfie Photo Frame to share, and all dragon spotters are being encouraged to share their legendary experiences on social media by using the hashtag #LivetheLegends. Also, as a momento of their quest, all photos of the baby dragons are automatically saved to the device’s camera roll so that they can be enjoyed and shared after leaving the castle grounds.
The dragon game is fully bilingual and available as a bundle download so that internet connection isn’t required to run the game when exploring the castle grounds. Free public Wi-Fi is also available at most of the castles so visitors can download the app and/or the Little Dragons bundle when they arrive – then all they need to do is turn on Bluetooth! Cadw castles participating in the game are:
Beaumaris, Raglan, Conwy, Caernarfon, Chepstow, Harlech and Caerphilly.
Cabinet Secretary for Economy and Infrastructure, Ken Skates, said: “Little Dragons is yet another example of how Cadw is leading the way by using the most cutting edge technology to capture the imagination of people of all ages, while promoting some of the country’s most impressive historic landmarks.
“In the past we have successfully used CGI technology, 360˚ cameras, aerial video and even a GoPro on an archer’s arrow to show off our wonderful heritage in exciting ways. We hope this new game will encourage families to appreciate and enjoy our historic environment in 2017 — Visit Wales’s Year of Legends.” (Source: Cadw)
The game was created using stunning animated dragon graphics provided by Equinox, and is now available as part of the main Cadw app from Google Play and the AppStore. Anyone can create a similar AR game using the Locly Native self-service app platform with iBeacon devices. Please get in touch with us or one of our partners, if you’d like more information.
Photo credits: © Crown copyright (2017) Cadw, Welsh Government